Last week was pretty busy in terms of getting out there and talking about our book, Wanna Cook? The Complete, Unofficial Companion to Breaking Bad. ECW Press is an incredibly supportive publisher, but they're also a small press, and -- the size of our egos and ambitions notwithstanding -- we're not NY Times bestselling authors, so we knew from the get go that much of the burden of marketing Wanna Cook? through things like book signings, teh interwebs, etc, would rest on our shoulders. Hence the rack of social media buttons to the upper right on this blog.
Don't get me wrong, ECW helps out a lot. They print up posters, bookmarks, and business cards for us that are very slick and professional, their publicists Jenna Illies and Michelle Melski rock at getting the word out through review copies, media blasts about signings, etc, and they cover both traditional and online sources. But it is up to Dale and I to get out there and hustle for signings, con appearances, talks, podcasts, webcasts, etc, etc. I guess in biz-speak what we're doing is building a brand as we try and sell our book. It turns out that this process can be a lot of fun.
So last Wednesday we had the opportunity to talk Wanna Cook?, Breaking Bad, and the week in pop-culture with the crew of the CultureSMASH! Webcast, which turned out to be a total blast, and I think we made some new friends along the way. You can check it out on the CultureSMASH! site, or right here:
Where did we start? With Breaking Bad, of course! Check out the full article here, and look for us every other week at Biff Bam Pop! -- another pop-culture site that's well worth following! Finally, we spent a lovely few hours at Barnes & Noble in Winston-Salem, NC on Saturday meeting folks and signing copies of Wanna Cook? This was our most successful signing to date, and the management and staff at B&N were absolutely fantastic. So thanks to everyone there and everyone who came out for making our day a so much fun!“Ninety percent of everything is crud.” – Theodore SturgeonHello, and welcome to the first installment of “The Ten Percent,” a regular column where every other week we’ll look at the corollary of Sturgeon’s Law: ten percent of everything is not crud. In terms of television and film, Sturgeon’s Law and its corollary have been operative even before Georges Méliès built his glass-walled studio in 1897, and continue to hold true today. For every film or television show that gets people talking years or even decades after its premiere, there are probably a thousand others that may have been seen once, and never thought of again. To be clear, we’re not talking high culture and low culture here. In fact, we think those categories are complete BS. What we are talking about are the works which last, be they drama or comedy, animation or live-action, documentary or wildest fiction. They last because they are high quality productions, even – dare we say it – works of art which demand more of their viewer than passive reception. They are the “Ten Percent.”
|My co-author, K. Dale Koontz, in full regalia (including BrBa earrings!) at our table at Barnes & Noble in Winston-Salem|